According to research from Hallmark, Americans spend approximately $3.2 billion a year on wrapping paper. Nearly all of which is in a landfill by Jan 1st.
There is an alternative.
For those looking for an eco-friendly way to give gifts this holiday season, the simple and elegant art of Furoshiki may be the answer. Literally meaning “bath spread,” the art of Furoshiki was used as early as 710 in Japan and was popular in bathhouses by 1336 as a way to carry bathers’ clothes.
Originally reserved for the wealthy and powerful to distinguish their belongings from one another, it quickly became popular among the public as a way to transport merchandise, carry tools, take as a travel bag, etc. Although furoshiki faded after the invention of luggage, handbags, wrapping paper and other modern technologies that took the place of furoshiki’s historical function; it has gained popularity again as a fashion item.
Today, a furoshiki can be used to wrap gifts, bottles, books, groceries or just about anything. Both eco-friendly and versatile this ancient art fits nicely in a modern context and is ideal for anyone that wants to add a personal touch to a gift. And beyond its usefulness as a gift wrap the furoshiki fabric can be a gift in and of itself.
Take the time to enjoy 1200 years of history through the Japanese Furoshiki wrapping: